Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

Simple tips for effective marketing.

Knowledge is power when it comes to customer satisfaction.

Effective networking checklist.

Conducting a competitive analysis.

Turn complaints into outstanding service.

Do your sales staff spend more time on admin than sales?

Know what your customers want.

Sometimes you have to fire a bad customer.

Your customers won’t always tell you when they’re unhappy.

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27 Jan 2022

FSB report finds small business growth aspirations 'at pre-pandemic level'

A report published by the Federation of Small Businesses (FSB) has found that over half of small businesses expect to grow in 2022.